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Fetscherin and Sibbit ’22 Case Study among Bestselling Ivey Publishing Case Studies

June 18, 2025

By Jessica Firpi ’11

A case study authored by business professor Marc Fetscherin and international business graduate Camille Sibbitt ’22 has been recognized by Ivey Publishing as one of its Bestsellers for 2024–25.

Image of https://cdn.sanity.io/images/qe2ul2l0/production/82d13e9b8b2692ac5d18b0308c9faa5784744fad-1333x2000.jpg?auto=format&fit=max&q=68&w=203 203w, https://cdn.sanity.io/images/qe2ul2l0/production/82d13e9b8b2692ac5d18b0308c9faa5784744fad-1333x2000.jpg?auto=format&fit=max&q=68&w=405 405w, https://cdn.sanity.io/images/qe2ul2l0/production/82d13e9b8b2692ac5d18b0308c9faa5784744fad-1333x2000.jpg?auto=format&fit=max&q=68&w=608 608w, https://cdn.sanity.io/images/qe2ul2l0/production/82d13e9b8b2692ac5d18b0308c9faa5784744fad-1333x2000.jpg?auto=format&fit=max&q=68&w=810 810w, https://cdn.sanity.io/images/qe2ul2l0/production/82d13e9b8b2692ac5d18b0308c9faa5784744fad-1333x2000.jpg?auto=format&fit=max&q=68&w=1215 1215w, https://cdn.sanity.io/images/qe2ul2l0/production/82d13e9b8b2692ac5d18b0308c9faa5784744fad-1333x2000.jpg?auto=format&fit=max&q=68&w=1333 1333w
Photo by Scott Cook ’24MBA.

Business professor Marc Fetscherin and Camille Sibbitt ’22’s teaching case, “Swiss Chocolate Challenge: SwissOne versus Toblerone,” has ranked #6 in General Management and #9 in Marketing—a notable achievement that reflects the global relevance and classroom impact of their work.

Originally published in 2022, the case challenges students to consider the complexities of launching a new brand in the competitive Swiss chocolate market. Based on a real-world scenario, the case follows an entrepreneur returning to Switzerland to launch a premium chocolate brand, SwissOne, and invites students to analyze strategy, branding, pricing, and distribution decisions in the face of stiff competition from industry giants like Toblerone.

Available through Harvard Business Publishing, the case has gained strong international traction in business school classrooms, and its recent bestseller rankings reinforce its value as a top-tier teaching resource in both marketing and general management disciplines.


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