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The teaching case, “Swiss Chocolate Challenge: SwissOne versus Toblerone,” ranks #6 in General Management and #9 in Marketing—a notable achievement that reflects the global relevance and classroom impact of their work.

Originally published in 2022, the case challenges students to consider the complexities of launching a new brand in the competitive Swiss chocolate market. Based on a real-world scenario, the case follows an entrepreneur returning to Switzerland to launch a premium chocolate brand, SwissOne, and invites students to analyze strategy, branding, pricing, and distribution decisions in the face of stiff competition from industry giants like Toblerone.

Available also through Harvard Business Publishing, the case has gained strong international traction in business school classrooms, and its recent bestseller rankings reinforce its value as a top-tier teaching resource in both marketing and general management disciplines.

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• International Business