Fetscherin Ranked in Top 1 Percent of Scholars Worldwide by ScholarGPS

ScholarGPS is a comprehensive academic analytics platform that evaluates scholars worldwide using field-normalized, weighted metrics of research productivity, citation impact, and quality (h-index), while excluding self-citations. The ranking assesses scholars across all disciplines as well as within specific fields and specialty areas.

In the 2025 rankings, Fetscherin is placed in the top 1 percent of scholars globally across all fields. Within his discipline, he ranks in the top ~0.7 percent in Marketing and in his specialty area of brand relationships, Fetscherin is ranked in the top ~0.2 percent worldwide, reflecting exceptional influence within a highly focused research domain.

These rankings reflect sustained scholarly contribution over time and they are the result of long-term collaboration, rigorous research, and the collective efforts of many co-authors and colleagues.

Fetscherin credits his co-authors and collaborators for their critical role in this achievement and acknowledges Rollins for its continued support of research and scholarship. His work focuses on branding, consumer-brand relationships, and international marketing, and has been widely cited across academic disciplines.