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Fetscherin Ranks in Top 2% of Scientists Globally

October 06, 2025

By Jessica Firpi ’11

Business professor Marc Fetscherin has been ranked in the top 2 percent of scientists across all academic fields in Stanford University’s global ranking.

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Photo by Scott Cook ’24MBA.

Stanford University has recently updated its prestigious ranking, the World’s Top 2% Scientists, identifying and cataloging the most widely cited researchers across diverse scientific disciplines. Fetscherin’s overall rank across all disciplines is 20,421 (in 2024 he was 32,821) out of a total of 236,313 assessed, placing him in the top 2 percent globally. In the field of marketing, Fetscherin secured a commendable position of 136 best globally and within the top 100 in the United States, ranking at 59 (in 2024, he was ranked 86).

The comprehensive ranking utilizes bibliometric data from the expansive Scopus database, comprising over 230,000 scholars within a global pool of 9 million active scientists. The assessment divides scientists into 20 distinct scientific fields and 174 subfields, systematically ranking them based on how often their work is cited by other scholars. Data is presented separately for both an academic’s entire career and their one-year impact, offering a nuanced evaluation of scholarly impact.

The Stanford list, which creates a composite citation index based on several citation-related criteria, provides the most accurate and authoritative compilation of the world’s top researchers.


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