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Kiefer Presents Research at Internationally Acclaimed Business Conference

Business professor Kip Kiefer presented research at the internationally acclaimed United States Associations for Small Business and Entrepreneurship (USASBE) Annual Conference in Salt Lake City, Utah.

August 31, 2026

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Photo by Scott Cook ’24MBA

Along with Parul Manocha of the University of Alabama-Birmingham and Richard Hunt of Virginia Polytechnic University, Kiefer presented their paper titled “Entrepreneurship Under Constraint: Intentions-Action Conversion in MENA Regions,” which examines how, and under what conditions, does entrepreneurial intention turn into action in the Middle East and North Africa (MENA).

Their findings suggest that efforts to narrow the intention–action gap in the MENA region depend not only on cultivating entrepreneurial aspiration but also on strengthening enabling conditions, such as reducing bureaucratic frictions, legitimizing hybrid entry, building supports for diverse groups of entrepreneurs, and expanding digital infrastructure.

Founded in 1981, the USASBE is a professional academic organization dedicated to advancing entrepreneurship education, research, and practice and brings together educators, researchers, program directors, and entrepreneurship ecosystem leaders from higher education, nonprofits, businesses, and the public sector. Its work includes an annual national conference, the peer-reviewed journal Entrepreneurship Education & Pedagogy, professional certifications and development programs, and special interest groups focused on areas such as social, international, minority, and women’s entrepreneurship.


Business Management at Rollins

Rollins’ business management major goes beyond business as usual. With a curriculum based in engaged experiential learning, our AACSB-accredited program emphasizes ethical decision-making, global perspective, innovative thinking, and entrepreneurial action, preparing our grads for responsible leadership in the global business environment.

At Rollins, business majors benefit from the breadth of a liberal arts education and the depth of an elite business education. As a result, you’ll develop in-demand skills like strategic thinking and creative problem solving as well as a robust foundation in business theory and practice, entrepreneurship, and innovation. You’ll emerge prepared to lead transformational change across a variety of business types, from business firms to family businesses.


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