Strategic Communication Curriculum
An applied communication program rooted in the liberal arts
Rollins’ Master of Arts in Strategic Communication is a 30-hour, cohort-based program. Students must complete two capstone projects focused on creating and measuring campaigns, as well as either an internship or organizational leadership course.
Every organization depends on its leaders’ abilities to adapt, innovate, and respond to shifts in the marketplace and public opinion. In our Organizational Leadership course, you’ll analyze case studies to help you articulate the need for effective leadership and communication to inform and influence audiences and create positive, inclusive work environments that retain employees.
Bottom line: At Rollins, you’ll be uniquely prepared to create, implement, and measure campaigns that meet strategic goals, strengthen your organization, and address social problems.
Program Structure
Classes are designed with working professionals in mind, and most students complete the program in two to three years.
- 7
core courses
- 2
capstone projects
- 1
internship experience or leadership development course
Strategic Communication Courses
- Core Courses
COM 510 Global Strategic Communication Management
COM 515 Strategic Communication Theory and Research
COM 520 Strategic Communication Messaging
COM 525 Integrated Marketing Communication
COM 530 Digital and Social Media Marketing
COM 535 Web Analytics and Social Media Metrics
COM 540 Crisis Communication: Risk and Reputation Management - Electives*
COM 590 Internship
COM 555 Organizational Leadership
*Must complete one of two options - Capstone Projects
COM 545 Strategic Communication Campaigns
COM 550 Strategic Communication Measurement and Evaluation
Five-Semester Track
Rollins’ MSC program allows students to start in either fall or spring. The sequence below assumes a fall start.
| Semester | |
|---|---|
| Fall | SCOM 510 Global Strategic Communication Management (3) SCOM 515 Strategic Communication Theory and Research (3) |
| Spring | SCOM 520 Strategic Communication Messaging (3) SCOM 525 Integrated Marketing Communications (3) |
| Summer | SCOM 545 Capstone 1 (3) SCOM 530 Digital and Social Media Management (3) |
| Fall | SCOM 540 Crisis Communication (3) SCOM 550 Capstone 2 (3) |
| Spring | SCOM 535 Web Analytics and Social Media Metrics (3) SCOM Elective (3) Pick SCOM 590 Experiential Learning or SCOM 555 Organizational Leadership |
Four-Semester Sequence
This track is designed for applicants with professional experience as well as international students and NCAA athletes with program director approval.
Rollins’ MSC program allows students to begin in either fall or spring. The sequence below assumes a fall start.
| Semester | |
|---|---|
| Fall | SCOM 510 Global Strategic Communication Management (3) SCOM 515 Strategic Communication Theory and Research (3) SCOM 555 Independent Study in Organizational Leadership (3) |
| Spring | SCOM 520 Strategic Communication Messaging (3) SCOM 525 Integrated Marketing Communications (3) SCOM 535 Web Analytics and Social Media Metrics (3) |
| Summer | SCOM 545 Capstone 1 (3) SCOM 530 Digital and Social Media Management (3) |
| Fall | SCOM 540 Crisis Communication (3) SCOM 550 Capstone 2 (3) |
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