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Social Media and Public Relations

Shape narratives. Build reputations. Connect audiences.

Every organization—from Fortune 500 companies to local nonprofits—needs professionals who can shape its story, manage its reputation, and connect with audiences across an ever-changing digital landscape.

Rollins’ bachelor’s of interdisciplinary studies in social media and public relations equips you with the strategic communication, content creation, and audience-engagement skills employers are actively seeking.

Your Degree at a Glance

From transfer credits to core coursework and electives, here’s how your degree comes together—step by step—from start to finish.

  • Build on Credits You’ve Already Earned

    Rollins’ interdisciplinary studies bachelor’s degree allows you to maximize the credit you’ve already earned. You’ll transfer in at least 60 credit hours from institutions that you’ve attended previously.

  • Introduction to the Liberal Arts

    Through interdisciplinary study and community engagement, this four-credit course helps new students develop the critical thinking skills central to an applied liberal arts education.

  • Interdisciplinary Studies Core Courses

    You’ll complete five courses in intercultural communication, lifelong learning, data literacy, ethical reasoning, and critical thinking and problem solving.

  • Public Relations and Social Media Core Courses

    You’ll complete five courses in public relations and social media, including COM 250 Social Media Communication, COM 302 New Media & PR, COM 318 Contemporary Public Relations, COM 325 Communication Campaigns, and COM 351 Writing for Public Relations.

  • Public Relations and Social Media Electives

    In collaboration with your academic advisor, you’ll choose three public relations and social media electives, allowing you to concentrate in the areas of the field that align with your interests and career goals.

  • General Electives

    Choose three general electives, giving you the flexibility to pursue interests beyond your social media and public relations focus. Additional electives may also include study abroad and field study course credit.

Social Media and Public Relations Core Courses

Through your core focus area courses, you’ll build essential skills in social media strategy, public relations principles, campaign management, and professional writing for diverse audiences.

  • COM 250 Social Media Communication

    Explore the theory and practice of social media communications, including ethical representation, identity negotiation, and impression management, and best practices for implementing accessible, inclusive social media campaigns.

    A communications students smiles at her professor during class.

  • COM 302 New Media and Public Relations

    Examine current communication practices, including blogs, wikis, and social media, to deconstruct the communication and business impacts of these techniques and their impact on public relations.

  • COM 325 Communication Campaigns

    Explore the planning, organizing, implementation, and evaluation of various educational, health, political, religious, and commercial campaigns, focused, large-scale efforts to exert social influence.

  • COM 318 Contemporary Public Relations

    Explore the study of public relations principles applied to organizations and examine how public relations theories and principles are applied to specific business situations.

    A communications professor and two students view a class project on a laptop.

  • COM 351 Writing for Public Relations

    Master the basic principles of writing public relations materials for a diverse audience using diverse media and practice gathering, organizing, and checking information to write a variety of PR documents.

    A communications professor works with a small group of students during class.

    • Why Rollins Professional Advancement

    The personalized support, expert guidance, and time-tested know-how to finish your degree, transform your life, and advance your career.

    • Built For Busy Lives

      Our Professional Advancement programs are designed specifically for the busy lives of working adults like you.

    • Seamless Transfer & Guaranteed Admission

      From our guaranteed admission policy to a custom-built pathway to graduation, we’re committed to making your journey to your degree as smooth as possible.

    • Personalized Learning Environment

      With an average class size of 14, our personalized learning environment is designed for individualized attention whenever you need it.

    • Ample Aid & Scholarships

      Rollins offers the financial support you need to cross the finish line and unlock your earning potential.

    • Free Childcare

      Your kids can learn while you learn, thanks to Rollins’ evening educare program at the Child Development Center on campus.

    Interested in a Bachelor’s Degree Program at Rollins?

    Sign up to receive more information about completing your degree at Rollins.

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    No app fee. No tests required. No reason to wait.

    Apply today with no application fee or standardized tests required and take the first step to finishing your bachelor’s degree. You’re guaranteed admission with a 2.8 GPA or higher, and you’ll automatically be considered for scholarships.

    Start Your Application