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Careers in Social Media and Public Relations

Built For Today’s Communication Careers

The way organizations communicate has changed—and so has the career path for those who lead that communication. A bachelor’s degree in public relations and social media prepares you for a job market that demands both creative instinct and strategic thinking. Rollins bachelor’s of interdisciplinary studies in social media and public relations meets that need, combining hands-on portfolio work with the credential employers expect.

Whether you’re drawn to brand storytelling, media relations, or digital strategy, you’ll graduate with the skills to qualify for meaningful roles across nearly every industry—not just entry-level content jobs, but positions where you shape reputation, guide strategy, and drive measurable results.

Career Paths for Graduates

From social media and PR to marketing and entrepreneurship, graduates pursue diverse, in-demand careers across nearly every industry.

  • A social media manager works on her phone in the lobby of a modern buidling.

    Social Media & Content

    Social media manager
    Content strategist
    Influencer/partnerships coordinator

  • Smiling professional working on a laptop at a bright office desk

    Public Relations & Communications

    PR specialist
    Communications coordinator
    Media relations associate

  • Team in meeting room watching presentation on large screen display

    Marketing

    Digital marketing coordinator
    Brand manager
    Marketing communications specialist

  • Smiling volunteer holding clipboard at outdoor community event

    Nonprofit & Public Sector

    Public information officer
    Outreach coordinator
    Donor and community engagement

  • Two colleagues smiling while looking at a smartphone in a modern office

    Entertainment & Media

    Talent or brand social media management
    Publicity assistant
    Entertainment marketing

  • Confident person standing with folded arms in a modern coworking space

    Entrepreneurship & Freelance

    Personal branding consultant
    Freelance social media strategist
    Content agency founder

How This Degree Moves Your Career Forward

Graduate with the credential, portfolio, and skills employers demand, so you’re ready to advance your career right away.

  • Qualify for roles that require a bachelor’s degree.

    Many PR and communications positions—even ones for social-savvy digital natives—list a four-year degree as a baseline requirement.

  • Build a professional portfolio while you learn.

    Coursework centers on real campaigns, content strategy, and analytics projects you can show employers—not just theory.

  • Master both the creative and strategic sides.

    You’ll learn to create compelling content and to back it up with audience data, brand strategy, and measurable outcomes—skills that make you valuable beyond entry-level content creation.

  • Stay current with a fast-moving field.

    The curriculum is designed around today's platforms and practices, as well as the underlying communication principles that outlast any single app or algorithm change.

  • Open doors across industries.

    Every sector—retail, healthcare, entertainment, nonprofit, government, tech—needs people who can manage public perception and digital presence.

A female graduate smiles at her family in the crowd during a commencement ceremony.

No app fee. No tests required. No reason to wait.

Apply today with no application fee or standardized tests required and take the first step to finishing your bachelor’s degree. You’re guaranteed admission with a 2.8 GPA or higher, and you’ll automatically be considered for scholarships.

Start Your Application